Victoria Beckham Launches E-Commerce With Seizure-Inducing Video
Victoria Beckham is launching her namesake label’s first e-commerce site in February, and to hype it up, she’s released several teaser videos, one of which is completely seizure-inducing.
The player below is a reel with several teasers of the new site, and full runway shows. The first teaser incorporates split-second shots of models, fittings, and/or what appears to be backstage at Beckham’s show, with a voiceover from the designer herself (“What do people expect from me? Umm…I think people expect the best.”) and a grainy, VHS-like quality. It certainly does the job of whetting our appetites, but now our eyes are mad at us.
According to a press release, the site will feature streamlined functionality (to help you buy more stuff) and “unprecedented access to the designer’s ideas and creative process.” We’re hoping Posh’s creative process includes a shirtless David.
Check it out below — you have been warned: