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Vogue Italia‘s Franca Sozzani Defends Controversial ‘Haute Mess’ Spread

Vogue Italia’s Franca Sozzani is no stranger to controversy — remember Karlie Klosss hotly debated editorial and the whole “slave earring” debacle? This month, she’s at it again with a drag queen-inspired (and possibly racist) editorial entitled “Haute Mess”.

In the photos, Coco Rocha and Abbey Lee Kershaw are nearly unrecognizable with outrageous candy-themed hairstyles and makeup, but what caught everyone’s attention was that the fact that the images were similar to an editorial titled “Gallery of Ghetto-Fabulous, Edible Hair Dos” from food and fitness blog, Yum Yucky. The Cut chatted with Sozanni last week, and asked her about the spread. Here is what she had to say:

“Most of fashion all looks alike. It is really beautiful, but it is very similar in a way. You go to London, and everything has flowers. You go somewhere else, and everything is minimal. We wanted to make something quite extravagant. It’s more to push people to be creative and extravagant. … Because I read everything in the blogs, but honestly, we just thought it was the concept of extravagance, of creativity, even something over-the-top, something that is not usual. If you want, you don’t dress like that, you don’t put on this kind of makeup, but it’s just to make a fake, to go over-the-top, it makes you happy in a way, more alive, more colorful — sometimes fashion looks sad.”

And she doesn’t think that it was racist:

“A racist image, I really do not understand. I went through the pages so many times. Like when we did the Black Issue, everybody said that we did that on purpose because Obama was the person chosen to go to the White House, and if you just think one second, not more than one second, you can see that to make a magazine like what we did for the Black Issue, it takes six months [to do]. … People wanted to see an economical and a financial [decision], just to get more money, because we talk about Black Issue, it’s probably because the president is black. What do you answer? They don’t know what it means to work at a magazine. That’s it.”

Also, she’s never heard of the Yum Yucky blog.

“I don’t get the question, sorry. What’s the question?…I don’t know, I don’t know what to answer. No.”

So, Sozanni doesn’t think that “Haute Mess” is as bad as everyone else does, or if she does, she’s doing a good job at denying it. What do you think? Take a closer look at the photos below, and tell us your thoughts in the comments.



[The Cut]

 



  • Indies

    She’s never heard of the blog but coincidentally her images are almost identical? foh. I have love for Franca and Vogue but really? If she personally didn’t know about the blog someone on her team obviously did because this is no coincidence. As for it being racist or not, I’m not even going to start as I realise that all the people who thinks it’s “soooo ludicrous” that it’s being called racist are white and these are not things white people ever have to think about. This is not remotely the same as when people questioned whether Michael Kors’ campaign was racist or other campaigns racist that feature African people (actual Africans not African-Americans). This? No. This is VERY different. And to everyone being so quick to say it’s not racist, I suggest you use your mouths less and your minds more and actually think before you speak. If you speak at all. Because it’s a creative endeavour doesn’t mean it can’t be supremely racist. That is all.

  • M. Specialfxlady

    First they want to hate on our fashion and make fun of us, then they try and steal it as their own. Appropriation at its finest…

  • Anonymous

    I’m having trouble understanding how the spread is racist if it’s just show-casing really colorful over the top fashion. Is that fashion exclusive only to people of color or something?

  • Everythingisracist

    Sorry but I can see how it’s copying the looks but how is it racist? Bc they used the word “mess” to describe the images? Is it bc the people they copied were black? I really, honestly don’t get it.

  • Anonymous

    Did they steal ideas from this blog?  Yes.  Is it racist?  No.  Magazines steal from white, black, and asian blogs alike.  They are colour-blind forgerists. :-)

  • simoon

    those images are not only on that blog but all over the internet as for racist….really? People have been doing Ghetto fabulous inspired spreads and collections for ages. They also do white trash inspired eds complete with trailers and all. Why didnt abyone say Beyonce’s video for party was racist

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