WATCH: Blake Lively’s New Campaign Video For Gucci Première

by Samantha Randazzo | 1:37 pm, July 31st, 2012

A month ago, Blake Lively snagged the role of spokesmodel for Gucci‘s newest women’s fragrance, Première. The images from the campaign are out, and now so is the accompanying short film!

The film was made in Hollywood’s Sheats Goldstein Residence (the same place the ad campaign was shot) and some unidentified desert location by Nicolas Winding Refn. Blake looks amazing — that hair! That dress! The film is pure eye candy. Check it out below: