Dapper Demonstrators Protest Abercrombie’s Savile Row Shop

We haven’t seen too many well-dressed protests as of late, but that’s all changed thanks to some clever Brits.

Staffers at a magazine called The Chap (check out its hilarious manifesto here) staged a protest to express their opposition to Abercrombie & Fitch opening a store on London’s famed Savile Row. As per the mag’s website:

Savile Row has been the home of bespoke tailoring in England for over 200 years. It is one of the few streets anywhere in the country to remain exclusively devoted to a single trade. Allowing Abercrombie & Fitch to open a store there will irreversibly alter the character of the Row and destroy its old-world charm. We believe that there are already enough streets in London and the whole country full of global chain stores selling casual wear at inflated prices, so why should Savile Row go the same way as Oxford Street, Regent Street et al? There is already a branch of Abercrombie & Fitch on Burlington Gardens, on the corner of Savile Row, and tailors have complained of the queues of eager European tourists cluttering up the pavements and putting themselves at risk from oncoming traffic, in their excitement at the thought of buying a ladies’ T-shirt saying “Who Needs a Brain When You’ve Got These?”

Male protesters cheekily donned three-piece suits (“Give Three-Piece A Chance” was their slogan) and tweed for the rally; ladies joined them in sharp 1940s attire. Of course, the Row’s tailors heartily agree — last month one told The Guardian he objected to the “chain store selling crappy clothes to ghastly people”.

Will the dapper demonstration pay off? We’re not sure, but it’s certainly more impressive than that teen sperm one. Also, how fun are these photos?

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