Abercrombie & Fitch‘s advertising has always been overtly homoerotic, but now the retailer has upped the ante and put out a video featuring a dude kissing another dude in a shower.
A&F go-to photog Bruce Weber directed the black and white clip, which opens with the following quote: “Other sports require one ball. Wrestling requires two.” It mostly involves shots of very wet, impressively muscled, half-naked dudes in a shower. The guys wrestle, gaze at each other, and make O-faces. And then one guy tenderly kisses another on the forehead.
Is this Abercrombie’s way of finally acknowledging the gay imagery in its marketing materials? Maybe. Regardless, it certainly fulfills A&F’s insanely sexy ad criteria.