Talk About Niche: Meet The World’s First Action-Figure Stylists

Fashion Figure Inc. bills themselves as “the world’s first action figure styling corporation” and, well, they do exactly that.

Started by enterprising duo ReggieKnow and Robert Kerian, the company tricks out plastic “models” in head-to-toe looks, from teeny tiny Gucci chain strap bags to snow bunny ski gear complete with earmuffs and a Chanel-clasped fur. Their website features a slideshow (set to music, of course) of editorials with inspiration photos, creating something of a mood board for each figure.

It may not be the most conventional styling career, but hey! At least they don’t have to worry about underfed models getting woozy on set.

Check out some of their work below and head over here to see more weird, wonderful creations:

[via High Snobiety]

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