Agent Provocateur’s campaign videos don’t get hundreds of thousands of views for their artistic value alone. Particularly not when Penelope Cruz and Irina Shayk are involved. But it’s nice to know that under all the sexy stuff there’s a loose plot, some beautiful cinematography and maybe a bit of awkward humor.
The lingerie brand’s Autumn 2013 campaign, directed by John Cameron Mitchell, amps it up both style and seduction-wise. The short film stars Melissa George, Chloe Hayward and Elettra Wiedemann as trussed-up fashion models being tortured by a Mugatu-type figure armed with painfully tight boob tape and a zero-tolerance policy on backstage snacking.
After she is denied a same-sex kiss with Wiedemann, George inspires the other ladies to rip off their outfits and take control of their destiny by strutting the runway in just their lingerie.
According to Agent Provocateur’s website, ‘The new collection sees the return of powerful feminine silhouettes and a luxuriously sensual attitude. Every piece is designed to worship the female form.’
Watch womanly power being asserted below.
Agent Provocateur Teams Up With Penelope Cruz and Her Lingerie-Modeling Sis
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Agent Provocateur Taps Poppy D For Sexy, Yet Super Awkward Video