Gonzalez was plucked from doing double duty at Hearst as executive artistic director at Town & Country (since 2013) and artistic director at Marie Claire (since 2012.)
According to WWD, Elle EIC Robbie Meyers also approached The New York Times Style Magazine’s creative director Patrick Li and T Magazine‘s David Sebbah to fill the void left by Zee. Reportedly, both declined.
Myers told WWD of her hiring decision:
Alex is a pro. Joe did a great job at Elle. We rebuilt the roster of photographers and stylists. Alex has his own relationships and own aesthetics. He will be working within the codes of the magazine and bringing a fresh eye and energy.
Previously, Fishbowl hinted at Gonzalez for the role, predicting that, “if Gonzalez takes the role of Elle’s creative director, Myers would ask Gonzalez to drop Marie Claire, because she views it as a competitor.”
Gonzalez can still keep his name on the Town & Country masthead though. According to Hearst president David Carey, it’s because the “way T&C covers fashion is distinct to that brand.” Yes a Jewel of the Day column would be called distinct.
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