Wang’s First Balenciaga Ad Stars The Back Of A Supermodel’s Head

Usually when a brand springs for a major face to front their campaign, you expect to see, well, a face. But not so in the first image that’s been released from Alexander Wang’s debut Balenciaga campaign, which features a legendary model clad in black and facing away from the camera, peeking out a barely-cracked door.

The model in question is Kristen McMenamy, and the photographer she’s turning her back to is Steven Klein, a change from Nicolas Ghesquière’s go-to lensmen in years past, Steven Meisel and David Sims.

Wang told WWD that the aim was to present a “very cinematic portrayal” of his well-received first collection for the house, “with lots of emotion, in contrast to the austerity bestowed in the show.”

That said, it is hardly an exuberant image, in contrast to some of the playful series of seasons past (which you can check out in Balenciaga’s online archive), but it is a striking one, and one that rings true to the designer’s signature aesthetic, not to mention his penchant for black. We do have one gripe, though: what’s up with the change of font? Not every logo needs to look just like Chanel’s!


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