So what we’re going to ask you to do is take a look at this picture. Really, really look at this picture. Look at the clothes, look at the guy wearing the clothes, look at the way they’re styled. We’ll wait. OK. Did you look? Great. Now answer us this: Can you imagine a guy you actually know wearing any of these garments? Because the guy who designed them, Alexander Wang, thinks they’re gonna sell like hotcakes.
Wang’s men’s business has been experiencing a little bit of a boom here lately. His lower-priced line T by Alexander Wang was so good it earned him awards from both GQ and the Council of Fashion Designers of America. He’s up for the CFDA’s Swarovski Emerging Talent Award in menswear design this year, too. But perhaps the biggest accolade of all is that menswear is among the most requested items in his Soho store.
And he deserves those accolades — his clothes are inventive and forward-thinking, utilitarian and kind of luxurious all at the same time. The 14-piece men’s collection includes wool overcoats with leather sleeves, leather shorts, and suit pants made of sweatsuit material. Rick Owens, but not as dark. All of which we think is cool. But like. Who? Who will wear these clothes? Jared Leto‘s band mates? Those random guys who hang out with Terry Richardson in the Village? Disaffected hipsters with too much money on their hands?
Then again, it’s Alexander Wang. Guys might just snap up the collection based on that alone.