As if Alexander Wang wasn’t busy enough designing collections for Balenciaga or his namesake label, the fashion darling is now working on a limited-edition bag with Samsung and creating hilarious videos with the fake MADtv character of Bon Qui Qui.
Wang has tapped his industry and personal friends to create images using the Samsung Galaxy Note II, which he’ll then incorporate into his design. The accessory will launch in Wang’s stores and online in the summer with proceeds going toward NYC-based charity ArtStart.
“I am most inspired from my everyday life and the people that surround me, so the idea of a co-creation with the people that I admire and respect the most is very exciting. This collaboration represents a new way that technology and style can come together. And, through a concerted effort, I am happy to be a part of supporting such a great charity as ArtStart that embraces creativity and art in a way that can change lives.”
In other Wang news, the campaign video for his T line just dropped, and it’s so random, it’s awesome. For those who don’t know, Bon Qui Qui is a hilariously rude Burger King employee, played by comedian Anjelah Johnson, who won’t take orders (or shit) from customers, and randomly busts out into song and dance. Watch the original skit and relive the magic here. She plays a similar character in Wang’s campaign, but reincarnated as an employee at his SoHo boutique.
Bon Qui Qui, dressed in head-to-toe black and sneaky sneaker wedges, is just starting her job at Wang’s store and has to deal with (or rather, not deal with) fitting Alessandra Ambrosio‘s size nine feet into tiny shoes and finding a larger shirt for a pregnant Shannan Click. She also accuses Simon Doonan of stealing a peach Rocco bag, and sings her song “Ima Cut You” to A$AP Rocky. The only thing missing from the video is her yelling, “Se-cur-it-tayy!”
Wust watch it below: