Everything There Is to Know So Far About Alexander Wang x H&M

FOMO confirmed: While you weren’t at Coachella, Alexander Wang announced a collaboration with H&M on Saturday night. There was a video released at 12:00 a.m. EST, two pseudo-parties that merged into one, performances by Major Lazer and Iggy Azalea, and a few cryptic messages just dying to be analyzed half to death.

Let’s get cracking.

Style.com reports that the 11:06 on the countdown clock seen above does indeed refer to Nov. 6, 2014, when the collection — the Swedish retailer’s tenth designer partnership — will be sold online and in 250 stores worldwide. We also get the feeling this range is going to be even sportier than usual.

Wang told WWD “there will be a new element of lifestyle offering that’s a completely new way of approaching the collaboration.” Going off the clues above, our completely wild guesses for now are a more affordable version of those Beats by Dr. Dre, basketballs, home goods (as in popcorn bowls to go with 3-D movie-viewing) … and party decorations? The man’s put out pool toys before, so nothing’s off limits.

Follow the brand’s recently activated Instagram account for updates and more pics from last night.

Related Links:
Behold! Alexander Wang’s Latest Collaboration Is Here
The 5 Most Insane Stills From Alexander Wang’s Free Clothing Bloodbath
Alexander Wang Makes His Big Balenciaga Debut

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