Less than a week after Amanda Seyfried was announced as the new face of Givenchy’s Very Irrésistible fragrance, her debut spot has hit the web. But while she and Riccardo Tisci have proven to be quite the formidable force on the red carpet at the Golden Globes, Vanity Fair party, and, of course, last night’s Met Gala, we’re not so sure the 45-second ad is quite as irresistible as the name might suggest.
The theme is Paris by way of the Wild West, and the clip opens with the actress walking into a packed café, clad in all black with her hat pulled low over her eyes. After everyone has had time to turn and stare at this mysterious stranger, she removes the cap and shakes out her enviable blonde mane. Jaws drop. Her jacket comes off. You get the picture. Seyfried looks stunning as ever, but the premise proves a tad hokey with the dramatic soundtrack accompaniment.
We will say this though: whatever lipstick she’s wearing needs to get in our makeup bags, stat!
Watch the spot below, and let us know if you think Seyfried manages to fill Liv Tyler’s shoes as the face of the brand: