PHOTOS: British Advertising Authority Bans 8 American Apparel Ads

After five months of deliberation, the U.K’s Advertising Standards Authority has finally banned eight American Apparel ads.

In the past, the ASA has banned ads for making actresses look “misleadingly attractive” or for portraying a child in an unsafe position — in that case, it was 14-year-old Hailee Steinfeld crying on a set of empty train tracks.

Like every other American Apparel ad, the images in question featured girls undressing themselves. Nine images that appeared on American Apparel’s website back in October were challenged, but in an official ruling released today, the ASA ruled that eight of the ads in question were actually irresponsible and offensive.

“We concluded that the gratuitous nudity in the ads…in combination with the sexualized nature of the pose [in two images] meant the ads were exploitative and inappropriately sexualized young women.”

But the retailer argued that the images “were less and certainly no more sexual in nature than a large proportion of images of other companies.”

Except that other companies don’t sexualize girls like this, this, or this. American Apparel — zero, the U.K. — one. Take a look at some of the banned ads below. Do you agree with the ruling?



[WWD, ASA]

Filed Under |
© 2014 Styleite, LLC   |   About UsAdvertiseNewsletterJobsPrivacyUser AgreementDisclaimerContactArchives RSS

Dan Abrams, Founder
  1. Mediaite
  2. The Mary Sue
  3. Styleite
  4. The Braiser
  5. SportsGrid
  6. Gossip Cop