Here we go again. For the third time in just over a year, American Apparel is in hot water with the UK’s Advertising Standards Authority for their raunchy campaigns. Is anyone in the least bit surprised?
This time around, the watchdogs upheld two complaints lobbied against the California-based retailer. One set of photos features an American Apparel employee named Trudy lying on a bed wearing a sweater and not much else, which, according to their adjudication, was deemed offensive and inappropriate:
We considered the image to be gratuitous, particularly in an ad for knitwear. We also considered the model’s facial expression appeared blank, if not unsure, and were concerned that she appeared vulnerable. We considered the image was overtly sexual.
The second set shows a model’s thigh-high clad legs, also in a bed, in various suggestive positions. As is to be expected at this point, the retailer was unapologetic about the images, saying “they did their best to abide by the standards of the industry as well as creating authentic, honest and memorable images relevant to their customer base.” Too bad they seem to be generating more legal fees than revenue at this point.
this is some kind of spaceship or something.