To hear Anna Wintour tell it, her reputation for being an intimidating and demanding boss isn’t so much fact as it is complete and total media fabrication. But that reputation has nevertheless earned the Vogue editor-in-chief a spot on Forbes list of the Anna Wintour tell it, her reputation for being an intimidating and demanding boss isn’t so much fact as it is complete and total media fabrication. But that reputation has nevertheless earned the Vogue editor-in-chief a spot on Forbes list of the world’s most powerful women.
Wintour landed at 69 on the list of 100 ladies who run major businesses, academic institutions, humanitarian efforts, television shows and in some cases entire nations. Wintour isn’t the sole member of the fashion and beauty community on the list — she’s joined by designers Diane von Furstenberg (91) and Miuccia Prada (79), supermodel Gisele Bündchen (60), Burberry CEO Angela Ahrendts (58), TJ Maxx CEO Carol Meyrowitz (73), and Avon CEO Andrea Jung (64). Our first lady and fashion icon Michelle Obama is number 8.
But most of those women found their way onto the list without inspiring best-selling roman-a-clefs about their dictatorial management style — and we’ve never heard a rumor suggesting that you’re not allowed to speak to Angela Ahrendts if you share an elevator with her.
Still, Wintour insists that she’s really just doing her job — and the fact that she’s a woman and she does her job well means she’s had to deal with some nasty rumors. Forbes‘ Jenna Godreau asked about those rumors, which Wintour denounced as untrue.
You’ve gained a reputation for being incredibly intimidating. Do you think that helps or hurts you as a leader?
I assure you all the people that work with me on a day-to-day basis don’t think that. That’s just something that’s been fabricated by the media. And as you well know once something is out there, particularly in today’s world, it just gets exaggerated. I keep my head down and do the job to the best of my ability.
And for the most part, that’s true. Wintour has done an exceptional job of turning Vogue into a behemoth of a brand, but we don’t doubt for a second there are a few people she’s had to scare into submission to do that. Take a look at what she has to say about her power in the video below, and check out the rest of the powerful women list here.