The modeling industry continues to evolve as new “Anti-Agency” hand-selects talent based on passions, individual style, and number of tattoos. London stylists Pandora Lennard and Lucy Greene co-founded the newcomer agency in 2013 and hope to eventually go global, with offices in Los Angeles and New York (Brooklyn obvi.)
Despite being a relatively new company, the duo has nearly 100 models on the books. Their talent has strutted down the runway for numerous shows including Pam Hogg, Vivienne Westwood, and Giles.
“We don’t look for stereotypical models, we look for boys and girls with great personality, good style, charisma and interesting hobbies; the whole package,” they said.
Being conventionally beautiful remains a modeling prerequisite, even for anti-agencies, however Lennard and Greene do deserve props for shifting the idea that all models are blank canvases.
“Our models may be good looking but we specifically choose to use “head shots” so that people aren’t judged on their height or weight by clients. We have models ranging from size 6-14 and 5ft 4in to 6ft 2in of all ethnicities…
..The agency is for people who could’ve been models and decided not to, for people who are too cool to be models and people with real lives on the verge of exploding in music, fashion, art, illustration & creative industries etc.”
Goodbye are the days of models being discovered in the airport Kate Moss-style. Lennard and Greene scout talent on Facebook, at art galleries, at gigs, and at other various places cool people hang out. Clients include Dr. Martens, Uniqlo, ASOS, and Urban Outfitters, to name a few.
Our favorite part of the Anti-Agency is how they list their models’ day jobs next to their photos. They have productions assistants, writers, yoga instructors, artists and students that are all pulling a Cara Delevingne and using modeling as a means to pay the rent. And they give us hair-spiration for days.