If one accessory looked to profit from Solange‘s elevator smackdown it was the open-toed stiletto heels that almost caused a puncture wound in Jay Z‘s stomach. But accessories designer Anya Hindmarch has made sure her Crisp Packet Clutch Beyoncé’s sister flung onto the elevator floor wasn’t too damaged by the affair. In fact it’s probably going to emerge less damaged than any of the main players involved.
Hindmarch, or one of her savvy marketers, wasted no time in Tweeting a flawless ad campaign in response to the incident:
The Crisp Packet Clutch: worth fighting for pic.twitter.com/ppvKkcRLmo
— Anya Hindmarch (@anyahindmarch) May 13, 2014
The metal bag retails for $1,670, if you’re willing to spend an absurd amount of money on something that is now effectively a meme. Though if you prefer your accessories to focus on less ephemeral cultural issues, we’d recommend Chanel‘s petrol can handbag.
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