Agyness Deyn is Gonna NAAG You

Over the weekend, while you were brunching or shopping for a father’s day gift, Agyness Deyn started an Internet fashion magazine.

It’s called NAAG (the name is a combination of letters from Agyness’ first name and her best-friend-cum-editor-in-chief Fiona Byrne‘ last name), and it covers fashion beauty and culture. Our little jaunt around the site revealed posts on red lipstick that stays put for ages, a lingerie store that serves complimentary water and chocolates, and a fun fashion shoot.

If anything, it’s the shoot that’ll help the site along to success. Other than The Contributing Editor, we can’t think of many web-native fashion sites that produce editorials you could put in a print magazine.

So best of luck to Miss Deyn, and congrats on your new job as creative director of NAAG. Just don’t sit in Grace Coddington‘s seat at fashion week.

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