Co-op stores heavily feature contemporary lines that are geared towards a younger crowd, and as such they’re sort of known as the “affordable Barneys.” But starting this summer, the Co-ops in NYC’s Upper West Side and LA’s The Grove will be re-branded as Barneys New York, sans the wallet-friendly surname. The two store locations will ditch the men’s merchandise in exchange for designer ready-to-wear, and will include more accessories. The company is also planning to mix more designer womenswear brands to existing stock, but declined to list any names.
The stores’ offerings aren’t the only things getting a touch-up. The two locations will undergo renovations to better reflect the Madison Avenue flagship, and will continue to operate during the yet-to-be-determined construction period.
Experts say that revamp is necessary because the Co-op and Barneys customer is now mixing it up. A source tells WWD:
“It’s the whole idea of ladies wearing designer denim. The Co-op market has changed to become more designer-driven. A lot of the most important brands sit in the Co-op and at Barneys New York [flagships], depending on the store. They’ll all sit together in the women’s department” of the new Barneys stores.