Brad Pitt is the first dude to ever front a Chanel No. 5 ad campaign, and as such, both he and the brand are clearly trying to make a big statement. So far, though, he’s just made us giggle.
In three teaser videos for the upcoming Joe Wright-directed commercial, we get another look at Pitt in action. Over a photo of Pitt looking like he’s been placed in a time-out corner, a dramatic voice-over (courtesy of Pitt) asks, “Do you feel lucky?”, “Are you going somewhere?”, and “What’s the mystery?”. According to Chanel’s YouTube channel, Pitt will answer his own questions on October 15, when the full commercial is set to drop.
Despite the seriousness of the black and white imagery, there’s just something about the videos that make us laugh. This is what $7 million looks like:
[via The Cut]