Calvin Klein was the first fashion designer to enter into America’s widespread cultural lexicon, through sensational (and often controversial) advertising, savvy licensing, and simple, wearable clothing. He got his start in 1968 after founding a coat shop in the York Hotel with $10,000, and over the next three decades proceeded to take the country by storm.
From the 1980 campaign starring a 14-year-old Brooke Shields that raised accusations of child pornography to Alicia Silverstone‘s unforgettable Clueless outing (recently recreated by Rihanna on the red carpet), the designer’s name has become a cultural touchstone. And people still haven’t stopped talking: earlier this month, Kate Moss confessed that she had a nervous breakdown on the set of her legendary Calvin Klein Underwear shoot with Marky Mark.
So, on Klein’s 70th birthday, we take a look back at seven of his brand’s most iconic moments:
this is some kind of spaceship or something.