WATCH: Calvin Klein’s First-Ever Super Bowl Commercial

For the first time in its history, Calvin Klein will running a commercial during the Super Bowl. And of course, since this is the year’s most watched event, the execs at Calvin Klein are capitalizing on sex appeal more than ever. Kate Up-who?

The 30-second ad, which will air at the end of the first quarter of Sunday’s game, features super ripped male model Matthew Terry in nothing but tight undies from Calvin Klein Concept, the brand’s latest underwear line for guys. Something something, seamless technology, blah blah blah. Biggest takeaway: the teaser below is 16-seconds of pure, unadulterated man candy.

Check it out below, get it?!:

[WWD]

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