Who better than Miss Turkey to sell Carl’s Jr.‘s charbroiled turkey burger, especially when she’s wearing a bikini custom-printed with images of the fast food item? Nobody, according to the Carl’s Jr. people, who made reigning Miss Turkey Gizem Memiç the face of their beef burger alternative.
In the brand’s latest commercial, Memiç walks poolside in said burger swimwear, heels, pageant sash, and crown while devouring the sandwich. And don’t worry — a close-up boob shot allows you to see the bikini’s burger print in all its fowl (get it?) glory. Carl’s Jr. is apparently flirting with the idea of selling copies of the swimsuit online, so you can purchase one if poultry triangle tops happen to be your thing.
No, this is not a leftover April’s Fool joke. Watch it for yourself: