The storied fashion house just launched a new site chronicling its history. In a series of photos, advertisements, and short films, viewers can learn all about legendary designer Coco and her groundbreaking designs, the iconic fragrance No. 5, and how the brand has evolved over the years. The first film, online now, tells the story of the “world’s most legendary fragrance” (yes, the very same that Brad Pitt will soon be seducing us into buying) and how it came to be.
Head on over to inside.chanel.com, and just try to tell us that this isn’t the best way to spend the rest of your Friday.