What’s the most embarrassing thing that can happen to someone who styles an ad for a fashion company? Probably styling your models in clothes that another brand made.
In the ad for Chloe‘s newest fragrance Love, someone decided it would be a good idea to style model Raquel Zimmermann in head-to-toe Chloe with an Yves Saint Laurent belt. Because the belt looks so much like other Chloe belts, no one noticed until the ad was blown up a few hundred magnitudes to be put on a billboard. And when a belt is enlarged to the point that it’s wider than your car is tall, it’s hard not to notice what brand it is.
Or at least it’s not hard for the eagle-eyed reporters at WWD, who rightly aim the blame not at Chloe, but instead at Coty, the licensing company that produces fragrances for everyone from Marc Jacobs to Sarah Jessica Parker. It was Coty that hired photographers Inez Van Lamsweerde and Vinoodh Matadin. But the buck probably stops with Ezra Petronio, the scent’s creative director.
We don’t know if heads will roll for this or not, but it’s a pretty foolish mistake. Perhaps the worst part is that the ad has been floating around since August, when the fragrance was launched, so this flub has been waving in people’s faces for over a month. The (fantastic-looking) flub, below: