It’s award show season, and the thing everyone wants to know is who’s wearing what to the Grammys and the Oscars. But if you ask Christian Cota, who recently collaborated on a small capsule collection with Diet Pepsi (more on that in a second), he probably won’t tell you which stars have asked him for dresses.
“It’s not confirmed yet, so I don’t want to say,” Cota told us at the Diet Pepsi booth at the Lincoln Center tents on Thursday. “The Oscars are about the big big brands, they’re like about, like, Versace and Dior. So I think it’s very exciting when they go to the other way, when they don’t wear the expected. Especially like young actresses like Jennifer Lawrence. Like when Rose Byrne wore the jump suit to the SAG Awards.”
And as excited as he was about the potential for someone to wear one of his dresses at such a high profile event, he’s even more excited about the Diet Pepsi collaboration, which was inspired by the iconic designs that Pepsi has used in its marketing and advertising over the years. Cota said he had access to everything in the Pepsi archive, which goes all the way back to the early 1900s. Diet Pepsi gave him a little direction, and then he says he was free to “do my thing.”
“We wanted to make easy dresses and easy pieces that people could relate to, but that still had some inspiration,” he said. “Like the 60s, 70s and 80s. And I didn’t want to be too obvious about the color.”
To that end, not all of the pieces are red, white and blue. Some of them incorporate a deep shade of emerald green, which he says will be featured in his main collection, due to be presented Saturday. One piece of the main line will be inspired by the Diet Pepsi collaboration, and Cota said to expect a lot of Mexican themes and a little bit of fur.
And as far as his next steps are concerned, Cota says he’s open to more collaborations — but not obvious ones.
“In the future I would want to work with Target or something like that, but I like kind of unexpected collaborations,” he said. “Usually I try to look for the ones that not everyone has done, because those are the ones that give you more opportunities.”
Oh, opportunities. Let’s see if this collection opens up any more for Cota.