Coach has just won a historic $257 million judgement against cybersquatters selling knock-off Coach wares. Unfortunately, the company won’t be able to collect the cash because it’s impossible to physically track down the individuals running the sites and make them pay. However, the silver lining here is that Coach now has control over more than 573 domain names that were used to sell fakes.
Coach noticed e-commerce sites with names like mycheapcoach.com and us-coach-bags.com selling fake wares stamped with the company’s signature “C” logo, and took legal action. According to Coach, the sites also infringed on intellectual property since they took photos from the real Coach site.
An Illinois federal court judge deemed the sites of cybersquatting and violating the state’s Uniform Deceptive Trade Practices Act, and rewarded Coach with the hefty sum, one of the largest in Internet counterfeiting cases so far. But since there’s no way to collect, Coach excecs acknowledge that the next best thing is the domain name takeover and seizure of any money in the defendant’s PayPal and Western Union accounts.
Coach, 1. Counterfeiters, 0.