After being slammed with criticism for naming one of its parkas after a Sex Pistols song that references a World War II-era concentration camp last week, the Australian clothing label Evil Twin has issued a formal apology. In an email sent to Styleite this morning, the brand characterized the naming of the parka as an oversight, and vowed that it did not intend to offend or upset any of its customers, retailers, or anyone else.
The company also says it has now pulled the offending garment from sale, and deeply regrets the mistake. We took a screenshot of the statement included it below so you can read it in full. (If you can’t read the text, click the photo it to make it bigger.)
We appreciate that Evil Twin went to the trouble of putting a heartfelt apology on letterhead, but none of the lovely words in this statement address the reason we were so offended with this garment in the first place: If no one on the Evil Twin staff realized that the “Belsen Was A Gas Parka” would offend people, how can it be entirely sure it won’t make another egregious naming mistake in the future?