When Ralph Lauren opened his restaurant in Paris, we contemplated the idea of brand-themed restaurants. A Ralph restaurant’s menu would most obviously be filled with American classics — a burger and fries, a high-end take on macaroni and cheese, and a delicious plate of steak and potatoes.
But what would a Vogue-themed menu look like? It would most likely include small French dishes — a terrific frisée salad, a wonderful cheese plate. A GQ dinner would undoubtedly include a variety of steaks and other “manly” foods.
Sound strange? Believe it or not, a Vogue and GQ restaurant aren’t such far fetched concepts.
Conde Nast Restaurants is a new division of the publication powerhouse that is home to Vanity Fair, Glamour, and Allure, among others.
Following in the footsteps of the already opened Vogue Cafe, GQ Bar and Tatler Club in Russia, Conde Nast plans on expanding their restaurant presence in efforts to extend their brand.
Mr. Newhouse said he hopes to open one or two restaurants in 2011 and as many as five per year after that. The company initially is targeting places like Dubai and Hong Kong and early efforts will focus on licensing Vogue and GQ, which have 17 and 15 international editions, respectively. Other cities being considered include Istanbul and Kiev.
And you thought fashion people were weird about food!
So which magazine do you want to dine at? And will the menus, decor, and clientele mimic the publications’ audience? All we’ll say is we’re on the look out for an Anna Wintour Waffle, a Cindi Leive Lasagna, and perhaps, a Graydon Carter Crepe.