Do you love your Converse? No, like really really love your Converse? Because it’s ‘til death do you part if you partake in the artsy enterprise celebrating the brand’s new Fall 2013 collection.
To kick of new Chuck Taylor All Star Rock Craftsmanship collection, the label has taken over The Circle tattoo studio in London’s Soho district for the month of August and have enlisted some renowned artists to ink up 60 lucky fans. Just pick your artist and design online, fill in your details, and check your emails to see if you’ve won. The Converse website reads:
Tattoos tell a story, your design sets you apart from the crowd. It’s a true statement of individuality, your style, your mark. We have partnered with renowned parlour The Circle in the heart of Soho to give you the chance to get inked and tell your own story.
And yet, while you won’t be getting branded with the Converse logo (now that would be good advertising), you do have to pick a design from the artist’s flash sheets. It’s not like the designs suck, but that’s kind of tattoo blasphemy. It also means “your story” will be exactly the same as 59 other Converse fans’ stories.
However the appointment slots are filling up fast, so if you’re feeling particularly rock starish today we suggest putting your name down if you’ll be in the area this month. And if you won’t be, you can put your rebellious streak on show via the actual sneakers – which are now available to purchase at select Converse stockists globally in all their spiked and studded glory. Although, compared to Ryan Lochte‘s Adidas x Jeremy Scott teddy bear kicks, they look pretty middle-of-the-road.