PHOTOS: Why Carine Roitfeld Chose Kate Upton For CR’s First Cover

We’d heard rumors, but it’s all true: Carine Roitfeld did indeed honor Kate Upton with the inauguarl cover of her new magazine, CR. Organized around the theme of rebirth, CR was unveiled in its entirety today — and here’s what you need to know.

Though Anna Wintour may have given Upton her seal of approval, she’s still a controversial choice. Described as “too obvious” by Victoria’s Secret, several videos featuring Upton have been banned from YouTube.

So, why did Roitfeld choose Kate? “No one will imagine me having a cover like this, but I want to be very positive about fashion,” Roitfeld told the New York Times. “This is the message now.”

She elaborated in another interview with The Daily Beast:

It was an idea I shared with Bruce Weber about babies, animals, and little girls. I didn’t want a normal model. I wanted someone with a sensual body, someone who could be a mother for all these babies. Honestly, from the first time I worked with her – I saw in Sports Illustrated some pictures she did with Terry Richardson. I would not say she’s a controversial model, but she’s not a classic model. And I like that.

From the first time I met her when I did the story, she was so cool, and so good with all the baby dolls – I thought it was the best choice. It felt so natural for her to hold babies, baby pigs, baby lambs, baby donkeys. Maybe people will be surprised that she was my first cover, but you know, I always like to surprise people.

What do you think? Are you surprised by the cover?

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