Anyone who could bring Britney Spears and Takashi Murakami together in crazy-looking photographic harmony wholly deserves the title of genius, and that’s the kind of thing Dasha Zhukova was doing as editor of the biannual POP magazine. And now that news has surfaced that she’s leaving the title, we’re not exactly sure how we feel.
On the one hand, she was probably too talented for a twice-yearly publication to handle all of her great ideas — a spokesman for the magazine noted that Zhukova’s last issue had twice as many advertisers and three times as many ad pages as it did when wunderkind Katie Grand was at the helm. She could serve as an important lesson to print magazine publishers — if, that is, she were staying in print.
On the other? Zhukova has only been with POP for three issues. We haven’t gotten our fill of her particular brand of putting two absurdly creative people in a room with a camera and a styling budget and just letting the creativity fall where it may. Advertisers loved her, and consumers did, too — and it’ll be interesting to see if both people and dollars will follow her to her next venture. She’s leaving to work on a digital publishing project covering the art world, but other than that, she’s being pretty tight lipped:
“My time at POP has been a transformative experience that I am extremely proud of. It has afforded me the chance to collaborate with some of the greatest creative minds in the world and I’m thankful to [Pop co-founder] Ashley Heath and Bauer Media for the opportunity,” Zhukova said in a statement.
It’ll be interesting to see where she lands — and even more interesting still to see if Heath can keep Zhukova’s fire going.