UK-based Dattch was created for lesbians by lesbians and is being promoted as the anti-Grindr by creator Robyn Exton. Exton may be the first person paying attention to what women really want out of a dating site. (Hint, it’s not always a quickie in a bathroom stall.)
“You can’t just take Grindr and make it pink and give it to women and say ‘Ta da!,’ she said in at the Lesbians Who Tech conference. “It’s a completely different experience and product — and I think no one seems to have taken the time to do it yet.”
You don’t need to be a lesbian, or even remotely bisexual to fall in love with Dattch’s lovely Pinterest inspired design.
“We realized that all of these dating structures just weren’t working at all,” Exton said. “We ended up looking at all the platforms that we knew did work well for women: Pinterest and travel sites and e-commerce platforms, fashion editorial content—things that have historically been targeted and built from the ground up for a female audience.”
“When you look at an Instagram feed or you look at a Pinterest board, you can so easily consume who that person is. But also women take a lot of care and time in creating them rather than having to think of the words and not doing that ‘overselling’ thing, whereas if you’re actually uploading images of who you are… It’s a much more natural process. We only knew that because the other platforms before us had done that.”
The best party of Dattch is the feature that allows you to play “Would You Rather” with possible connections. That is so much sweeter than hitting next on Tinder, don’t you think? There is also a blog, which will definitely help create a sense of community. Unfortunately, Dattch is currently only available in San Fransisco, but we envision it gaining rapid popularity across the country.
Just imagine living in a world where romances will blossom simply because one woman fell in love with another woman’s strategically curated photo album.