When someone passes away, people go through a myriad of emotions, but almost everyone faces some sort of wardrobe anxiety. It’s not that we are self-absorbed assholes, but funeral etiquette is tricky. No one, not even the deceased’s closest kin, wants to be seen wearing scuffed shoes, ripped tights, or anything tight, short, or see-through.
We can therefore imagine that celebrities appreciate when fashion labels do the wardrobe planning for them — until these brands try to garner some shameless publicity.
It is pretty revolting that some designers are apparently trying to profit off Philip Seymour Hoffman’s death by sending out photos of stars wearing their pieces to the actor’s memorial service.
Page Six is reporting that Valentino emailed fashion bloggers and journalists photos of Hoffman’s former co-star Amy Adams wearing one of their bags when she was on her way to pay her respects.
“We are pleased to announce Amy Adams carrying the Valentino Garavani Rockstud Duble bag from the Spring/Summer 2014 collection on February 6th in New York,” the release stated.
Ugh, gross. It’s a funeral people! Have a soul. The “We are pleased” opener makes the whole thing worse, which is some feat. Valentino clearly lost my email address, but they did have USA Today writer Donna Freydkin’s, because she quickly tweeted her disgust:
According to Page Six, Ugg Australia sent Hoffman’s friends gifts because they assumed they would be in New York City for the services. This would almost be considered thoughtful if they didn’t allegedly include a message encouraging them to wear their winter boots in the cold city weather. You know, outside, where they can be seen in them.
“They did gifting in the hopes that that would happen,” an Ugg associate told The New York Post. “Since they knew a ton of celebs were in New York City and the weather sucks.”
At least Ugg Australia’s spokesperson Kristen Scaravaglione was smart enough to vehemently deny it.
“UGG Australia has received a number of requests this week,” she told The New York Post. This happens every year during both New York Fashion Week and winter storms – both of which occurred this week – and we did our best to accommodate, as we were able. UGG does not know nor would we presume to ask what our consumers or fans are doing in New York, or for what event or purpose they need the product. That is none of our business. UGG does not request photo opps from those to whom we gift product.”
Valentino has yet to comment, but we are guessing they are currently formulating an apology because they’ve already been caught with their pants down. The devil is actually a publicist for Valentino.
Update: Valentino has issued an apology, according to ABC News. Signed by Mona Swanson, vice president of communications for Valentino USA, the statement reads:
“We sincerely regret releasing a photo to the media … of Amy Adams with a Valentino Bag. We were not aware the photograph was taken while she was attending the wake of Philip Seymour Hoffman. It was an innocent mistake and we apologize to Ms. Adams who was not aware, or a part of, our PR efforts.”