Doo-Ri Chung Leaves Namesake Label

Designer Doo-Ri Chung is leaving her eponymous label after nine years.

WWD reports that Tharanco Group, which owns the Doo.Ri brand, is looking into new strategies for the brand. There’s speculation that the label will be sold or broken up via a licensing model.

While the reason for Chung’s departure is unclear, it’s safe to say it’s not a reflection of Chung’s work. The designer was featured in Douglas Keeve‘s documentary Seamless, has several CFDA accolades under her belt, dressed Michelle Obama for a state dinner, and has collaborated with Macy’s. So yeah, she kicked ass at her job, and this exit seems sudden and unexpected.

Also, this feels quite similar to the situation with Simon Spurr earlier this year. Spurr left his own label (and his company is continuing to use his name), but details remain murky. Will this happen to Chung as well? We’ll keep you posted.


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