Cutting-edge technology continues to pop up on the catwalk with drones heading to Milan Fashion Week. Those bizarre little hovercrafts will capture Fendi’s Fall 2014 show by flying along the runway, airing the live footage on Fendi.com.
Viewers will have the option to choose between the “classic” view (Anna Wintour‘s seat) and aerial shots captured by the flying “Drone Cam.” If you missed the entire thing because you were busy posting a selfie of yourself watching the show, you will have the opportunity replay it on demand. The tech savvy will be thrilled to know that following the runway debut, Fendi.com will offer an exclusive “making of” video.
“Fendi’s digital strategy resolves to continuously raise the profile of the brand, which has always been synonymous with creativity, quality and innovation,” said Fendi President and CEO Pietro Beccari in a statement. “We are enthusiastic to be the first using this technology on the catwalk which will allow us, once again, to be pioneers in our field and projected towards the future. In addition, we will allow our fans to see our fashion show like no one has ever seen before.”
The fashion show will air live on Feb. 20 starting at 12:30 p.m. at Fendi.com, and you don’t even have to wait in line.
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