Edward Enninful To Replace Alex White At W Magazine

In what might be the most drama-free magazine staff change in recent weeks, W‘s creative fashion director Alexandra White stepped down yesterday, to be replaced this morning by Vogue‘s longtime contributing stylist Edward Enninful. Enninful will take the title fashion and style director. And White (and her former boss Stefano Tonchi) couldn’t be happier.

After rumors that White had lobbied for Tonchi’s job last year, we thought maybe there might be some strife between the two that caused them to part ways (the magazine has lost staffer after staffer since Tonchi showed up.) But the truth is White’s departure couldn’t have been more amicable. Tonchi told WWD that White played a key role in helping the magazine transition between Dennis Friedman‘s editorial tenure and Tonchi’s full overhaul of the title. And now that that overhaul is more or less complete, the time is right for White to move on. Here’s Tonchi on the matter:

“I’m very, very happy that she stayed on board and that she didn’t leave when Dennis [Freedman] left,” W’s editor in chief Stefano Tonchi said. “I think she lived through these very difficult months and delivered great fashion and great stories.”

And White is “totally on the same page.”

“I helped with getting over the hump. Now it’s time for me to continue my freelance and explore the other things I’m working on,” including digital projects.

And while White gets cozy with the Twitters and whatnot, Enninful will continue to produce some of the great photography that he’s been styling for basically every international edition of Vogue, plus brands like Lanvin, Dior and Diesel. His first day at the magazine is May 1, so we should definitely see his impact on the issues by the all-important September issue. Without further ado, a primer on Enninful’s styling, below:


Alex White, W Magazine Part Ways [WWD]

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