Eileen Fisher’s Fall Ad Campaign Highlights Sustainability

Eileen Fisher has recently doubled its efforts to make its products sustainable, and has come out with a new campaign to promote the brand’s fair-trade, organic, and recycled garments.

When Eileen Fisher ads come out this fall, half of them will have an ampersand printed on them to let the viewer know that the featured garments are sustainable. Printed underneath the symbol are short summaries of the processes used to make the item of clothing, like this one:

“The fair-trade sweater. From Peru, organic cotton that skips the chemicals, relying instead on age-old practices: crop rotation, beneficial bugs and the wisdom of farmers.”

According to WWD, a quarter of the label’s collection is currently sustainable, and the brand produces 800,000 units in New York City. The ads will appear in glossies like Vogue and Vanity Fair as well as some news outlets such as the New York Times. The brand has also set up a microsite, eileenfisherampersand.com, as part of the campaign. Click through the gallery to see the ads!

[WWD]

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