It was a disco dream come true Monday night when Etam, the French lingerie company known for its outrageous publicity stunts and slinky, lacy underwear, got every notable diva of the 1970s to sing on its runway. Gloria Gaynor. Chaka Khan. Kathy Sledge. They were all there! And so was Grace Jones, who opened the show late with a stirring rendition of La Vie En Rose after getting lost backstage.
“She did the same thing at a Louis Vuitton show in Tokyo five years ago: She disappeared and then reappeared. What counts is that she reappears,” LVMH heir Antoine Arnault told Women’s Wear Daily at the show. But who among us wouldn’t get lost backstage at a fashion show where models in their underwear are running around after poodles that have been dyed green and pink around the ankles of some of the biggest name in music history? No one, that’s who.
Each of the singers performed a song on the runway while models walked by in lingerie and bathing suits — imagine what a sensory treat it would be to listen to Gaynor belt it out while models walked past in fishnets and retro foundation garments. Think The Victoria’s Secret Fashion Show, but holding a cigarette and giving serious face, and that’s the basic attitude they must have been going after.
At the end, all of the singers participated in a rendition of We Are Family (led by Sledge, bien sur). If you’re having trouble visualizing the splendor, take a look at the images below.
this is some kind of spaceship or something.