A Marie Antoinette tea room filled with pretty frosted cakes and decadent pastries by Sébastian Gaudard? Sounds like the pop-up store of your childhood dreams. But keep your inner kid’s eyes STRICTLY ON THE FOOD because this is also where ex-prostitute Zahia Dehar is launching her new line of fluffy pink g-strings and silicone nipple pasties.
The Kim Kardashian of France has teamed up with the king of Hollywood vintage, Cameron Silver, for the U.S. launch of her couture and ready-to-wear lingerie collections, and is planning to toast the transatlantic pastie takeover at a “pâtisserie boudoir” pop-up inside Paris-based concept store L’Eclaireur.
We’ve been unable to avert our eyes from Dehar after she won props from Karl Lagerfeld just three years after making headlines for selling her body to three French soccer stars. Now 21, she’s got two Couture Week collections under her belt as well as a self-starring lookbook lensed by the Kaiser himself. This Paris would be proud, too.
“She’s fascinating. She’s like a Barbara Walters special,” said Silver of Dehar. “The fashion world is so filled with outside-the-box personalities — who I think tend to be the ones that succeed the best — and I think she’s a perfect example of being outside the box but really very committed to creating this brand.”
Dehar’s creations will be sold exclusively through Decades in Los Angeles starting October 15, but Dehar plans to take her ‘pâtisserie boudoir’ pop-up to New York and Tokyo next. Indeed the designer was seen schmoozing with editors at New York Fashion Week last year as part of an “aggressive worldwide launch”. Hold on to your Spanx, Miranda.
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