It’s not just Rita Ora fueling the fire.
If they really want to battle the fur industry, PETA is going to need something a little tougher than emojis. According to the new figures released by the International Fur Federation, the fur trade is worth more than $40 billion dollars to the global economy. So yeah, you can say business is booming. As The Telegraph helpfully explains, that amount is on par with what the global Wi-Fi market is worth. We all know how much we love our wireless. Fur sales account for an estimated $35.8 billion, so it’s not just Rita Ora fueling the fire. Farming was factored in at around $7.8 billion, and employment sectors total more than one million.
Those in the fur biz probably loved the fact that it was miserably cold this winter. Mark Oaten, CEO of the IFF, considers this season’s fur-covered (literally) catwalks as a key contributor to increasing popularity. Mix the frigid weather with the fur loving crowd outside of Lincoln Center for NYFW, and we can see how you would be willing to bend your morals. With fur bans in West Hollywood and an exclusive London nightclub, we wondered if the end was near, but apparently it’s not even close.
“It’s easy to get caught up in the emotions the business can generate, but the truth is that the fur trade is an economic cornerstone in Europe and beyond,” Oaten said. Much of the fashion and increasingly the soft furnishings world relies on fur – and will continue to do so for the foreseeable future.”
What’s an anti-fur activist to do?