It looks like Gap is already making good on their promise to step up their image. Not content with merely adding more color to their shelves, however, they’re also adding a little diversity to their campaigns with a new ad featuring a very cute gay couple next to the slogan “Be One.”
The retailer follows in the footsteps of JC Penney, who made headlines earlier this week when their May catalog got into the hands of unsavory homophobic group One Million Moms, the same organization that earlier called for the company to fire lesbian spokeswoman Ellen Degeneres, got their granny panties in a bunch when Urban Outfitters pictured two girls kissing in their April catalog, and routinely denounces those who dare feature gay or otherwise “offensive” content.
Whew! Doesn’t bigotry sound exhausting? Pretty soon these (not actually a million) women are going to run out of places to shop, and we’re guessing public nudity is also a big time no-no in their books.
Clearly the LGBTQ community wields more than a fair amount of spending power – that’s what advertising is all about after all – so until conservative groups manage to circumvent that very important fact, get ready to see more campaigns targeting gay consumers.
The billboard in question was spotted by an intrepid tweeter in Los Angeles, but here’s hoping we’ll see it brightening up the side of an NYC building very soon!