The Union Jack may be Hudson Jeans’ emblem, but there’s another reason we get our kicks watching Georgia May Jagger romp around wrapped in the national flag of the U.K.: her father, Sir Mick Jagger, did the exact same thing over 30 years ago during the encore at The Rolling Stones’ famous JFK stadium show in Philly. And so the saying goes, like father, like daughter…
In this behind-the-scenes video for Hudson’s Fall 2013 campaign, we see a montage of free-spirited moments from Jagger, joined by Jon Kortajarena, including jumping on a trampoline, posing topless in a smashing pair of jeans, getting her hair mussed up in front of the dressing boudoir mirror — all set to rock ‘n’ roll, of course.
The #LETYOURSELFGO campaign will officially be unveiled with a public event at Selfridges Denim Studio on July 18, but in the meantime, watch the video below to become even more infatuated with the rock progeny.
L’wren Scott Dishes On Styling Her Boo, The One And Only Mick Jagger
Mick Jagger’s Model Ex-Girlfriend Auctioned Off His Hair for $6,000
Georgia May Jagger Thinks She’ll Be ‘A Weird Old Woman With Scary Teeth’ (She’s Wrong)
Georgia May Jagger Gets Half-Naked For Hudson Jeans