WATCH: Should Gisele’s ‘Sexist’ Lingerie Ads Be Banned?


Gisele Bundchen may be well on her way to becoming the world’s first billionaire supermodel, but that doesn’t mean she’s immune to controversy. In fact, Bundchen is currently under fire for a lingerie campaign currently airing in her home country of Brazil.

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According to The Guardian:

The campaign includes several TV spots, one of which features a scantily-clad Bündchen, trying to appease her husband after committing a series of marital blunders: crashing his car, maxing his credit card and, worst of all, inviting his mother-in-law to stay.

Bündchen’s solution? To seduce her furious husband, using the company’s new underwear line. The advert’s voiceover tells viewers: “You’re a Brazilian woman – use your charm”.

Sandra Chayo, the director of Hope lingerie, defended the ads, telling the British paper, “Gisele can testify that all of the situations shown in the campaign are jokes about daily life … in no way should they be taken as being depreciative of the feminine figure.”

And sure, the idea behind it is kind of funny, if it weren’t so objectifying. But that’s just our opinion. What’s yours?

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