Anyone who thinks Glamour‘s talking iPad cover is slightly creepy would do well not to anything about it to the magazine’s editor-in-chief, Cindi Leive. As far as she’s concerned, it’s too cool for school.
“I think it’s absolutely capital-F fantastic,” Leive told us Monday night at a cooking demonstration feting her new cookbook, 100 Recipes Every Woman Should Know. “Listen, I’m certainly not at the point where I’m going to be blasé about the fact that the flipping cover comes to life and talks to you. That’s cool! I love it.”
The digital cover, which features Olivia Wilde, got a lot of attention last week — more than a few bloggers said the way Wilde comes to life and then goes back to being a picture was, well, disarming. But Leive’s confidence in the cover was charming, and so was the way she dove into roasting a chicken after she talked to us, rings on and all.
“If you have commitment issues, do not do this,” she warned the audience, who got tickets to watch her make Engagement Chicken through Gilt City. It’s one of the hundred recipes in the bestselling cookbook. While, clearly, being able to roast a chicken isn’t the pre-requesite to get a man to propose to you, the recipe has a proven track record for helping turn boyfriends into fiances. After a few Glamour staffers made the chicken for the men in their lives and got proposed to a few years ago, they put the recipe in the magazine. Today, some 75 women have written to Glamour saying that shortly after making the chicken, they got marriage proposals.
For the most part, though, Leive’s book isn’t preoccupied with helping women satisfy men. She says recipes like Lap of Luxury Eggs with Absolutely Perfect Bacon and Forget The Mistake You Made At Work Margaritas are more about making food that’s fulfilling to make and to eat by yourself.
“Even in this day and age, women are still really excited about getting their hands on a cookbook that’s going to teach them something real,” Leive said. “It’s not just about, ‘How do I make the most perfect sauce for my duck?’ It’s about what’s going to work for my life, what’s easy, and what’s going to get me what I want out of life.”
100 Recipes Every Woman Should Know [Amazon]