Gucci And Guess Duke It Out In Court Over A Pair Of Knockoff Sneakers

In 2009, Gucci filed a lawsuit against Guess for copyright infringement, seeking over $124 million in damages. Now the two companies are finally in court.

WWD reports that Guess sold over $200 million worth of products with Gucci-inspired designs, while Bloomberg Businessweek claims the value is over $221 million. Either way, it’s a lot of money. But what were these knockoff designs exactly?

Gucci’s lawyers are arguing that several Guess items were too similar to Gucci products. They’re particularly pissed about a pair of sneakers manufactured by Marc Fisher, which they say are blatant knockoffs — from the red and green stripes down to the canvas logo.

Meanwhile, Guess’s lawyer Daniel Petrocelli said that the difference between Gucci and Guess is too huge for consumers to mistake the two brands:

“Guess is not Gucci. It has no reason to be like Gucci and it did not scheme to be like Gucci. Guess doesn’t slap a house name on a product, Guess screams its name, it surrounds you. Gucci uses leather, Guess uses plastic, that’s why it costs 100 bucks.”

The case will remain tied up in federal court for weeks, but we’ll keep you posted when a decision has been reached. And here are the offending sneaks:

[WWD, Bloomberg Businessweek]

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