Gucci Just Won A Lawsuit Against None Other Than…Gucci

The fashion world is abuzz with legal matters today! Gucci has been involved in its fair share lately, but this one’s pretty bizarre: Gucci just won a copyright infringement lawsuit against a member of the Gucci family.

WWD says that Guccio and Alessandro Gucci, brothers and great-grandsons of the luxury giant’s founder, have been barred by the Court of Florence from using the name “Guccio Gucci” as part of their handbag and accessories label, ToBeG. The official ruling was that the name Guccio Gucci “determined an unfair association” with the original brand. A statement issued by Gucci said this of ToBeG’s use of the name:

“[It] constitutes an act of unfair competition to Gucci’s detriment because the advertising materials of the defendant caused confusion with Gucci’s products and business activities and took unfair advantage of the qualities and reputation of Gucci’s products.”

Guccio Gucci actually used to work for Gucci, and left after 12 years with the brand when it was sold to Investcorp in 1989. This isn’t the first time someone with ties to the Gucci family has used the name for copyright infringement — the daughter and former wife of one of the founder’s grandsons were slammed with a lawsuit in 2009 when they tried to use the name for coffee shops and bedding.


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