Despite its deep pockets, Gucci can’t seem to win against Guess. The luxury label just had its trademark infringement case against the mall brand tossed out in Italian court, adding insult to injury from last year’s legal loss.
The battle began in 2009 when Gucci filed a copyright infringement case against Guess for allegedly copying several design elements, like its “G” logo, and red and green stripes. After a three-year legal dispute, Gucci was only awarded
pennies $4.7 million of the $221 million it asked for, and decided to file the same suit in French, Chinese, and Italian courts.
But despite having its lawsuit rejected by the Italian court, the luxury company has plans to “certainly bring an appeal against the above decision, which in its view is potentially dangerous for the protection of the ‘Made in Italy.’”
Good luck with that, Gucci.