Guess What? Your Friends Are Lying to You on Instagram


Social media marketing company Spredfast just put a whole bunch of Instagram users on blast with some damning data: 11% of the 40 million images uploaded with the obnoxious #NOFILTER tag have, in fact, been edited with a filter.  And you thought all this time one of your Instafriends just *knew* where to stand in the sun to get that perfect day glow. THAT DAY GLOW IS ACTUALLY AMARO.

Spredfast was able to find the faux #NoFilter flicks from Instagram’s public API; it includes information like filter data. From there, the company tested the last 100,000 images uploaded to the #NoFilter gallery and found that nearly 8.6 million au natural selfies are LIES. Spredfast also found that the top three “passable” #NoFilter filters are Amaro, Valencia and X-Pro II.

But, hey, no one will ever find out your guilty of #NoFilter fraud, right? WRONG. A Tumblr blog called “Filter Fakes” pulls all the fake #NoFilter photos and then exposes the user, and the actual filter used, on the bottom of the image. BURN! Dumping salt all over the wounds of Instagram stunt kings and queens, Filter Fake has also launched a plug-in where anyone can find out exactly who is being a Kim K and faking it for the ‘Gram just by entering an Instagram URL.


Now there’s no church in the wild for you. YOU DID NOT #WakeUpLikeDis!

[Swagger New York]

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